How To Do Collaborative Styled Shoots
This article is primarily for the wedding community although brides to be might find it interesting to see how the pieces they see in magazines and on wedding blogs are brought to life.
I am very lucky to have worked with some of the country’s best wedding suppliers on various projects, most of which have appeared in printed magazines and / or the leading wedding blogs including You and Your Wedding Magazine, Wedding Magazine, Rock My Wedding, B.Loved, OMG I’m Getting Married and Love My Dress to name but a few.
The purpose of a good styled photo shoot is to inspire future brides and to make them aware of the possibilities open to them with a little thought and imagination. Therefore one of the most important things that a styled shoot has to have is a fabulous and original concept.
A brilliant example of this was the Twilight shoot put together by relative newcomer, Sonia Collett of Want That Wedding blog. Sonia brought together some amazing suppliers to produce her take on the wedding scene from the popular Twilight movie series. The images were brilliant and the shoot was planned impeccably, but the genius was in Sonia’s timing. Sonia waited to release the shoot until the same day as The Twilight Breaking Dawn movie was released. There was a huge media buzz around the launch of the movie and the Want That Wedding Twilight shoot tapped into it brilliantly.

Twilight Breaking Dawn Shoot for Want That Wedding Blog
Of course, if the photography had been poor or if any of the “details” hadn’t been up to scratch then the shoot would not have been the success it was. This brings me nicely round to the suppliers that are required to make a shoot great.
One of the most important suppliers to get on board is a fabulous photographer. No matter how good the cake, flowers, stationery, models, dresses etc are, if the photographer lacks the ability to capture their full worth, the shoot will be a failure and the only way to possibly save it will be through extensive post-production. That said, there is no point having a fabulous photographer if what they are photographing is of low quality.
A particular bug-bear of a good friend of mine is that so often in styled photo shoots the beautiful dresses do not fit the models properly. If the dresses cannot be physically altered to fit they should be pinned, even bulldog clipped to make them appear as though they do. Moulded busts should be close to the skin and not inches away; backs and underarms should also not be gaping. No matter how great a dress is, if the model wearing it either doesn’t suit it or it isn’t fitted properly, the dress will not be shown off to its best.
The details of a styled shoot are all the things in the shoot other than the model and dresses. These can include the cake, flower displays, jewellery and accessories, sweets, shoes etc. Although these things are either worn by or often form the backdrop for the model (usually in soft focus so as not to distract from the main subject of the model and the dress) these items are also photographed individually to show them off for all they are worth.
The best way to achieve a fast flowing photo shoot without wasting time is to properly story board each scene so the stylist, contributors and photographer knows exactly what is to be achieved for each group of shots.
As I said before, to create a really good shoot you need an original concept and the best of these are the ones that tell a good story; a story that readers will be able to relate to rather than a group of disparate images that bear no relation to each other or make no cohesive sense.
I was incredibly proud to be a part of The Good Day Sunshine team that was featured recently in Wedding Magazine. The theme of citrus greens and yellows was, dare I say it, a ray of sunshine.


Good Day Sunshine featured in Wedding Magazine.
When planning a styled shoot every aspect needs to be carefully thought out and scheduled. Time allocation should be given for each dress and detail scene to avoid spending too long on the early items meaning that the remaining shots are rushed and have less thought into making them the best they can be as you are just trying to “get them done”. Often several dress designers have contributed their work as well as all the flower displays and cakes etc and each deserves equal attention.
The cakes used for styled shoots generally have polystyrene centres and are iced and decorated with real icing. As styled shoots are a chance to “showcase”, the cakes (that I make at least), are generally quite intricate and therefore take a long time to produce. The florists involved in shoots often spend hundreds, and occasionally thousands of pounds worth of flowers that cannot be sold afterwards. Bridal shop owners take at least a day out of their businesses and everyone from the hairstylist and make-up artist to the model they work on dedicate their time and skill to the shoot preventing them from accepting other work.
In collaborative styled shoots everybody involved gives their services and time free of charge and their only form of “payment” is that their work is credited fully and properly every time their work is shown and they therefore gain exposure and hopefully kudos.
Crediting the work of others is not a tricky business. In fact there are only two golden rules that everybody should adhere to:
Number One Golden Rule: Everybody whose work is featured in any photograph present on a blog is credited fully, directly underneath the set of images. This is done so readers can see a direct correlation to the work and the person or company that produced it.
Occasionally a blogger, photographer or supplier might only feature selected images from the shoot that do not show all contributions from the team of suppliers present on the day of the shoot. In this case, all contributors shown in the images are credited according to the Number One Golden Rule. The other contributors, whose work has not actually be shown, are often included as an “other suppliers involved in the photo shoot” postscript as this is good manners and respectful of their contribution. If the shoot has been featured fully on another blog and all the contributors are credited properly, it’s great for your readers if you add a link to that blog as it gives them all the images released as well as the full credit list. In this case, it is not necessary to credit the people whose work has not been shown on your site, as you have linked to a properly credited page. That said, it is acceptable (even if it is not best practise) that these suppliers are not credited as their work has not actually been shown on your site.
Very occasionally you come across a situation where suppliers really don’t get on during the photo shoot or the work of a supplier is not to the standard expected by other contributors and so when the shoot appears on a blog written by one or other of the disgruntled people they really have no wish to promote their adversary. In this case the Number Once Golden Rule still applies and personal feelings have to be left to one side. No matter what your personal feelings towards another supplier, if you have shown images of their work, they have to be credited properly. If you feel very strongly that you don’t want any association with them and refuse to credit their work, the only way you can do this is to omit their work completely. If you don’t show it, you don’t have to credit them.
If planned properly a list of all the contributors should have been distributed with the shoot schedules and key contact information but sometimes a styled shoot can feature so many contributors that you’ve lost track of who did what. In this case the stylist, planner or the person who conceived the shoot should have a full list of everybody’s contributions that they can send to you.
Which brings us to the Number Two Golden Rule:
If you don’t know who you should be crediting, don’t publish until you find out; thereby adhering to the Number One Golden Rule!
As I’ve said, to take part in collaborative shoots takes time, money and effort and to omit a credit for any reason, or to fail to properly make the correlation between the work and its producer, is wholly unacceptable.
So there you have it, everything you need to know about how successful styled photo shoots are produced and blogged to a professional standard. Best of luck with your own!!
Credits:
Twilight Breaking Dawn -
Production and Styling - Sonia Collett of Want That Wedding Blog
Venue Styling - Idyllic Days
Photography - Chanelle Segerius Bruce
Venue - Nonsuch Mansion
Models - Katie Cobley and James from Gingersnap Model Agency
Flowers - Jamie Aston
Hair - Lovehair
Make Up - Make Up By Jodie
Wedding Gown and Veil - Belle and Bunty
Grooms Suit - Pose London
Bespoke Hair-piece - Jannie Baltzer from Luella’s Boudoir
For all other contributors and full set of images please follow this link to Want That Wedding Blog
Good Day Sunshine -
Photography and Concept - Juliet Mckee
Styling and Concept - Stacey-Marie Chalk Cherry Topped Bespoke Weddings
Dresses (Lou Lou and Jesus Peiro) and Shoes (Pink) - Miss Bush Bridal
Hair and Make-up - Gemma Sutton
Sweets and Jars - Creative Candi
Flowers - Fairynuff Flowers
Vintage Wedding Beetle - Polly Pootles
Table Decor - Jones Hire
Additional glassware etc - Nest Home
Venue - Pendell House
Model - Kitty Sage from Model Mayhem
Model - Gemma Underhay
For the full set of images please follow the link to Juliet Mckee Photography






























